Friday, July 31, 2009

Sabra Album Take 6 – Marketing Edition

Welcome to the 6th edition of the Sabra Album. Continuing to post pictures that talk about how Israel is such a special and interesting place. These pictures are so unique to Israel that I’m calling them “Sabra Album” (Click here for definition of Sabra). (You can also visit Sabra Album Take 1 , Take 2 , Take 3, Take 4, Take 5 and Machane Yehuda Edition if you missed them).

Lets use a Marketing approach this time for the Marketer’s enjoyment among the readers. I will use the 4 P’s (Product, Place, Price, Promotion) to make a point in the different photos.


From Sabra Album

The store on the picture above is in a very commercial street in Tel-Aviv. The sign on top reads “End of season all year long”.
Good slogan? Well.. you’ll be the judge…
The sign on the left window (partially blocked by the Tel Avivian fake blond guy with the dog) reads “For Rent
I guess not such a good slogan. It reminds me of the Zohan movie with the electronics store named “Going out of business”. But in this case their season did end.

From Sabra Album

Now here is something I loved when I saw it. I love this country!
The sign at the entrance of the gas station in Jerusalem reads “Promotion: Newspaper (picture) or Challa (picture) with fueling of 180 Shekel or more. On Friday and holiday eve only.”
Not sure how efficient this promotion is. I would say that it gets you to step down from your car and into their convenience store, hopefully you will buy some highly priced impulse item.
On the picture the sign by the gas station and my daughter holding the free Challa we got.

From Sabra Album

From Sabra Album

This is one of the best outdoor execution of a campaign I have seen here in Israel and it’s so Sabra too. What is written on the advertisement at this bus stop could not pass without me placing it on the Sabra Album.
The ad is for a company that prepares high school students for the standardized test (Psicometri) to get to college and it reads “Waking up drunk wearing only a sombrero in Guadalajara and the Psicometri. There are things you prefer to do only once”. (Note that the Mexican City of Guadalajara sounds funny to Israelis given the work Jara which in Hebrew means Sh#@t.)
The other ad reads “War with Iran and the Psicometri. There are things you prefer to do only ones”.
Great concept, great execution, well written for its target audience, and most importantly very Sabra.


From Sabra Album

This picture was taken at a store in Jerusalem’s old city right next to the Jaffa gate and the entrance to the Arab Shuk. If you watch closely, who is the store’s target market?... Wrong! It seems as it’s targeting all! Hanged on the entrance you can find on the left a Belly dancer custom, next to it a Talit (Jewish prayer article), and to its right a set of Kefiot (Traditional Arab headdress). Playing a little Sesame Street: “One of these does not belong with the others”. In strict marketing theory the Talit is definitely out of place, right? Well, the store seems to be targeting tourists from all religions and I would bet that they have been in business there since the Turkish empire. Distribution of all these articles at the same point of sale seems to be working.


From Sabra Album

This store/museum had already its place in the Sabra Album Machane Yehuda Edition. This time I visited Jerusalem’s main marketplace on Friday with Batya and we had to stop by this store/Museum. The store owner (Yeoshua a.k.a Shuki) was glad to talk to us and pose for a picture. One would wonder what does a museum with pictures of prime ministers, presidents, political figures and important Rabbis do in the middle of the marketplace, well the product/service it sells is not really the “Museum” it’s just the environment it creates for its underwear store. What Starbucks caf├ęs are for coffee, Shuki’s museum/store is for underwear, it’s all about the environment/experience you are in. Every time I’m in Machane Yehuda I visit him and chat a little, I always try to buy something however I end up empty handed. It’s just interesting to see the picture of political personalities right next to a rack of tighty-whities.

From Sabra Album

We might all look different, dress differently, come from different places, have different religious and political opinions, however we all have the same prayer and pray to the same G’d.
This picture was taken by the Kotel (Western Wall).
We might all have different packages but in the end we are all Bnei Israel (Children of Israel) inside (just like Intel inside).


1 Kilo of Mango – 7 Shekel
1 Kilo of Cucumber – 2 Shekel 49 Agurot
Hearing the sounds and songs of Machane Yehuda – Priceless
Enjoy the videos below with the sounds and songs of Machane Yehuda on a busy Friday. The guy is singing about “Colorful watermelon, welcome to all buyers thank you very much, plums, peaches, joy of life, cucumbers add a lot to your salad… “ Please note right in the end… that’s the most Sabra part as he stops singing to take on a call…”Alo?.

Shabbat Shalom to all.

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Friday, July 24, 2009

Commemorating Rosh Hodesh Av 5769

The month of Av has been historically a month when the darkest events have happen to the Jewish people. Both the first and the second temple were destroyed on the 9th of Av.
To commemorate the start of this month (and our 1 year Aliyah anniversary) we visited Jerusalem to pray by the Kotel (western wall) for the quick rebuilding of the 3rd temple. We also visited an interesting archeological site called “the burnt house” where a house dating back to 70 AD was burnt most probably during the destruction of the 2nd temple. A funny fact was that when we got there and wanted to enter they said that the burnt house is temporarily closed because of a water leak….
During this visit to old Jerusalem we also enjoyed a delicious and out of the oven pita with Zathar. It is always so magical and amazing visiting the old city of Jerusalem. It’s right in front of our eyes but so close that we can’t see it but we are truly living special times where Jerusalem has been rebuilt and with such livelihood, spirit and beauty.

Enjoy some pictures from our visit including the western wall, the burnt house and the Menorah built in pure gold according to studies on what the menorah in the temple should look like ready for the 3rd temple.

Isn't these amazing? Take a look at the announcement below by the municipality.

Public Service Announcement Regarding Tisha be-Av
Message from the municipality:According to city law, public businesses providing pleasure (restaurants, movie theaters, sports facilities, swimming pools, game areas, bowling, etc.) will be closed on Tisha be-Av — marking the destruction of the two Batei Mikdash (Holy Temples) – from Wednesday evening July 29 at 7pm until 6am Thursday morning.

Years and years have passed and in our modern days we continue with our traditions and laws in our own land. Imagine if your local U.S city regulated this for Memorial Day?

Shabbat Shalom to all and may we soon see the rebuilding of our temple and by them we shall all see you around here.

Soon… a new edition of the Sabra album with a never seen video special and later on "My Big Fat Israeli Interview"

Wednesday, July 22, 2009

Happy 1st Aliyaersary!

Today we celebrate 1 year since our Aliyah.
I want to share with you this happy moment with a video recounting our last year.
It’s so good to be home!

In case you were wondering how acclimated the kids are, take a look at the video below and you’ll be the judge.

Friday, July 10, 2009

It’s Summertime!

Summer is here and it’s starting to get hot.
The kids are all set up with their respective camps/Gan.
We have a new road to thank for bringing the beach closer to us. We have visited the beach more often thanks to the 30 minute door to sand advantage. Below are some pictures of the beach as well as a circus event in Modiin. Summer is filled with lots of activities for the children.

We are hosting this Shabbat our friend from Pittsburgh that was in Israel for a year, this will be her last Shabbat during his year in Israel. We were happy to see you here and hope to see you in Israel soon.

Ilan had a special event at his gan and was de Aba Shabbat. He is so happy there, has made lots of friends and is becoming a true Israeli kid (for better and for worse). He had several play dates the last two weeks. See pictures and video below.

My Big Fat Israeli Interview is coming to your favorite blog on August 3. More on this later.

Thursday, July 2, 2009

Happy Birthday Blog - 1 Year

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This is where all the magic happens.

Click on the image to make larger and try to reveal the message on the computer.
Inspired by my 1st (or second?) grade lunchbox that had a similar concept with sesame street characters on it.

The blog has reached a major milestone: 1 year!
There have been since July 2, 2008:
- 68 posts (hey that’s more than ones per week)
- 134 comments – most commented was I’m in Love!
- 3,697 visits
- 5,586 Pageviews
- 724 Absolute Unique Visitors
- Day with most visitors – July 10, 2008 (official blog launch): 49 visitors
- 16 different countries in 4 different continents (I know where you are :)

United States 56.78%
Israel 23.75%
Mexico 18.31%
Canada 0.46%
United Kingdom 0.22%
Venezuela 0.11%
India 0.08%
Germany 0.05%
Spain 0.05%
Peru 0.03%
Italy 0.03%
Belgium 0.03%
Australia 0.03%
Denmark 0.03%
Ireland 0.03%
Netherlands 0.03%

Below some memorable posts:

This is how it all started – Here we go… Welcome to our Blog!
Some of the most funny include – To be Israeli , And the award goes to… , Yom Kipur & trip to Jerusalem, Happy Purim 5769
For originality take a look at the Sabra Albums: Take 1 , Take 2 , Take 3, Take 4,Take 5 and Machane Yehuda Edition
Romantic - I’m in Love!
From the heart - The most honorable Aliyah, A miracle in our days, Goodbye Pittsburgh :(

For more posts browse through the Blog Archive to the right

Do you have a favorite blog post?
What would you like to see this new Blog year?
Please comment…

Thanks for following the blog and commenting on it, it keeps me going. Maybe I should become a Pro? - Blogging like a Pro

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